How to Safely Shop For Makeup Online

With the rise of grey market retailers selling beauty products from the US that don’t meet EU safety standards, buying cosmetics online can be risky. That’s why we thought it was important to provide some practical tips that will help ensure you are purchasing makeup and skincare products from a legit source.

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A Note on the Importance of Supporting Black Owned Businesses

Although the primary aim of Melariche is stock products that are suitable for women of colour no matter the race of the owner, an important part of our mission is to become a major retail platform for black-owned beauty brands that care about the community and are creating high quality products.

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5 of Serena William’s Best Make-up Looks

The French Open is here, and we’re rooting for Serena Williams as she battles for another Grand Slam title. An inspiration on and off the court, we’re taking a moment to highlight some of her best make-up looks. Join us in celebrating the beauty of Queen Serena!

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Melariche: The Back Story

Welcome to the Melariche blog! Stay tuned for make-up & skincare tips, tutorials, guides, inspirational stories and much more. Before kicking things off, I wanted to take to a moment and explain how Melariche came about and why I think a beauty retail platform for women of colour is long overdue. In December 2015, I (a dark-skinned black woman), went shopping for new foundation in London. The style capital of the world? Well, not for everyone. That day I went to numerous Boots and Superdrug stores; allegedly the top specialist retailers for cosmetics in the UK. After hours of walking I found...

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